The data speaks for itself: consumers are, and will increasingly be, looking for products of natural origin.

Green has been for several years now, the key word to drive both the R&D departments of companies and their turnovers.

According to a study by the American company Grand View Research, the global market for natural cosmetics is expected to reach the value of 48.04 billion dollars by 2025, with a growth rate of 5.01% per year. And while Europe may already be the driving force in this global growth, the natural fragrance sector - with its growth rate of 5.03% - is set to lead the way.

After all, what more than a perfume represents the embodiment of nature inside a bottle? 

That is why it may be important for your brand or company to consider reformulating its best sellers in a “green” key. Or to introduce new lines or individual references that better meet the demands of the younger generation of consumers, who are among the most sensitive and attentive to combining their personal choices, lifestyle and consumption with environmental concerns.